Transforming business challenges into opportunities
video by: moremotion

video by: moremotion

What is the IE University Sephora Challenge?

Selected participants will be invited to the exclusive opportunity to experience a class like project and learn about SEPHORA’s enhanced customer experience.

On Jan 12th 2021, participants will be presented the “SEPHORA SPAIN: CONTINUING TO INNOVATE & ENHANCE THE RETAIL CUSTOMER EXPERIENCE” case. Irma Ugarte, Marketing and eCommerce Director SEPHORA, will join Jose Esteves, IE University Associate Dean, to give students a real world account of the case intricacies, just like in a real IE University class.


After the presentation they will be assigned to mixed nationality teams of bright colleagues from diverse backgrounds and start to work together. To kick-off the conversation each team will have time with an IE alumna/us, specialist in the case’s topic.


The teams will have one-week to prepare and will reconvene on Jan 19th 2021 to pitch in front of a Jury of Sephora and IE University Directors and Professors.


Winners for team, communication and leadership prizes will be awarded important IE University scholarships and SEPHORA prizes. 


The sessions will be held in IE University’s WOW room, a futuristic learning space with 48 screens that comprise a digital tapestry of 45m2 shaped in the form of a “U” and with up to 200 degree vision.


Collaboratively and online. Join us for the challenge!

2020 - 2021 PARTNER

To play, press and hold the enter key. To stop, release the enter key.


11 December

Official launch of competition

5 January

Registration deadline

11 January

Communication to selected teams

12 January

Sephora case released

19 January

Competition Final

January 12 

17:00 - 19:00 

Online kick-off session and 1h case discussion


January 19

17:00 - 20:00 

Team presentation in front of a Jury of Sephora and IE University Directors and Professors.

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