Frequently Asked Questions

Who can participate in the Challenge?


The Challenge is open to all graduate schools offering an MBA, executive MBA, Masters in Management, Masters in Big Data or equivalent program with a connection to the business. Only students who are registered in this program at his/her school at the time of application may be eligible to participate. If you’re unsure about the eligibility of your program, please contact us at


How can I form a team?


Student are to form teams of exactly 4 students representing their school/university. Each school can ONLY represent 1 Team for the Challenge.


How do I get selected to represent my school?


Schools are free to self-select their representing Team. The common practice is organizing a mini case competition within the school.


How many teams are selected for the Challenge?


The best teams will be chosen from the the total number of registered teams. The evaluation will take into account the answer submission, diversity in gender, nationality and professional work background (if feasible).


When is the Registration Deadline?


The Team registration deadline is 27 May 2019, 23:59 (GMT+02:00, Central European Summer Time Zone).


When will I be notified if I have been selected or not?


The finalist teams will be selected and notified 31 May 2019, and will have a chance to compete in Madrid from 27-29 June to solve the Sephora case.


When will I receive the Sephora Case?


The Sephora case will be released by email to the finalist teams on 7 June 2019. Teams will have between 7-26 June 2019 to develop their response to the case, submit it on 26 June 2019 by 23:59 (GMT+02:00, Central European Summer Time Zone) and present to a panel on 28 June 2019 at IE Business School in Madrid. This round is called Round 1.


When is the Presentation? What is the format?


Teams will have between 7-26 June 2019 to develop their response to the Sephora case and present to a panel on 28 June 2019 at IE Business School in Madrid. The pitch should be maximum 10 minutes long with 5 minutes for Q&A. Points will be awarded on the basis of innovation, creativity, feasibility and relevance to the sponsor company. A leaderboard will be published at the end of day on 28 June with team rankings.


Is it the only Presentation?


At the end of the day on 28 June 2019, an emergency case will be released to the Finalists in Madrid to solve and submit by 12:00 on 29 June 2019. Teams will present their response to a panel on 29 June 2019 and will be awarded points as per the Sephora case. The pitch should be maximum 10 minutes long with 5 minutes for questions from the panel. This round is called Round 2. The winning team will be the one with the most points accumulated over both rounds.


Are there any more criteria for the Presentations?


Presentations must be made in English only. Not all team members have to present (minimum 1, maximum 4). The team members who do not present may join their team for Q&A time.


What is the judging criteria?


Judging criteria will be based on:

  • Presentation

  • Analysis of case and development of alternatives

  • Recommendations

  • Implementation

  • Innovation factor



What is the registration fee?


€100 registration fee for the entire 4-member team to be paid ONLY upon Selection



Can I attend the event if I am not a Finalist?


Yes, you can support your team & colleagues for a fee of €50/individual. This option allows you to join the networking events, workshops and support your team as a spectator


Will travel/accommodation/food expenses be sponsored by the Organizers?

We will not be sponsoring travel and accommodation expenses. However, once your team is selected, we will help you with accommodation recommendations and with the visa process if required. Food will be provided during the event.



What if I need more information?


If you have any questions, please do not hesitate to contact us at